
Design Strategy
Clear direction. Connected teams. Better experiences.
Connecting people, processes, and systems to help teams scale design quality, improve collaboration, and deliver better experiences.
Operations
Building DesignOps at ADUSA through clearer roles, shared workflows, and practical governance—helping teams collaborate and deliver with confidence.
Case Studies
Explore how I turn complex challenges into usable products, from discovery and UX flows to UI design, testing, and business outcomes.
Systems
​See the evolution of ADUSA's design library, PLUM, become Radiant, a fully functioning design system supporting multiple platforms and several different brands.
DESIGN LEADERSHIP THROUGH SYSTEMS THINKING


PLUM to RADIANT
From product consistency to scaling systems.
The evolution of a design library into an enterprise design system —spanning six-brand eCommerce, business applications, DesignOps, governance, and enterprise strategy.
My Contribution
DesignOps strategy · Governance · Figma architecture · Accessibility · Documentation · Training · Adoption · Enterprise assessment
More Selected Work
Explore the systems, tools, and practices I’ve shaped to support better products and stronger design teams.

Spectrum
Extending design-system thinking into business applications.
Philosophy
Great design doesn't happen in isolation.
Systems should enable creativity.
Governance should create clarity, not unnecessary friction.
Consistency should create freedom.
Shared foundations let teams focus on solving meaningful problems.
Operations should create impact.
Better processes and partnerships lead to better experiences.
Accessibility as a foundation.
Going beyond compliance to create thoughtful and useful interactions.
